Heidi is an experienced professional who is committed to delivering the highest quality of service to students and their families. With a rigorous approach and highly personalized attention, she helps students and their families navigate the increasingly complex and competitive college admissions process. Her main goal is to help students discover and gain admission to right fit colleges where they will thrive and reach their highest potential.
To provide the most up-to-date information to families, she visits college campuses all over the country on a regular basis and meets with admissions officers to capture the intricacies of the admissions process at each school. Through her memberships in professional associations, Heidi attends professional workshops and networks with others in the college counseling field. As a Certified Educational Planner, Heidi has achieved the profession's highest level of competency, a distinction earned by only 34 educational consultants in California and fewer than 240 in the United States.
Heidi is the mother of three college graduates, including two NCAA Division I student-athletes. She has first-hand experience with the excitement and stress of the high school years and understands the specific challenges of athletic recruiting. She has successfully helped numerous students looking to play competitive sports in college find their place in Division I, II or III programs.
Heidi earned a Certificate in College Admissions Counseling and Career Planning from the University of California, Berkeley in 2010, to complement a B.A. in History from Brown University and an M.B.A. from INSEAD in Fontainebleau, France. With a professional background in banking and marketing, Heidi knows how to manage a process and motivate those around her. She specifically applies her years of marketing experience to help students present themselves in an impactful way in their college applications.
Heidi has been trained to administer the YouScience Profile and offers this assessment to students to help them make decisions about majors to explore, colleges to consider, and careers to research.
Heidi is a member of the following professional organizations: